In this quick-hit episode recorded live at ISS 2025, Terry Campbell sits down with Jacob Copper, CEO of Copper Storage Management, to talk trends, timing, and the tech shaping tomorrow’s self-storage facilities.
From the growing buzz around AI to the wave of new operators entering the space, Jacob shares why artificial intelligence is something every owner should be watching closely. He also gives tactical advice for new entrants—get your website live six months before opening so you’re collecting leads and ready to rent from day one.
Plus, he reflects on how COVID shifted the management mindset, with more owners relying on professional platforms to streamline operations and boost performance.
Watch now for a grounded, forward-looking perspective from one of self-storage’s sharpest operators.
